Medicine has its imaging techniques to make the right diagnosis - consulting has its data to determine the actual pain points in the car dealerships. With its data-based, digital remote analysis QuickCheck, the training and consulting specialist Promotor uncovers weak points in the used car business, quantifies the optimization potential and offers to leverage it together with its customers. The advice based on regional and individual DAT market data makes QuickCheck unique in the industry.

Promotor’s data-based, digital advice is already a success story. The training and consulting specialist has had extensive market data since its integration into the DAT Group. This allows Promotor to access individual market and competition data from the customer's region, compare their sales success in the used car sector with other local competitors and derive corresponding optimization potential from this. “The advice based on DAT data makes the Promotor remote analysis QuickCheck unique in the industry,” says Nils Weber, Head of Digital Business at Promotor. The fact that Promotor has so far uncovered an average of 180.000 euros in optimization potential per year and operation in the used car business in the automotive retail industry in each analysis underlines QuickCheck's path to success, Weber continued.

How the Promotor QuickCheck works and meticulous data analysis

As a rule, the DAT field service first addresses its customers as part of their regular support visits about any interest in a digital remote analysis. If the dealer agrees, a Promotor advisor will contact him by telephone and arrange a digital introductory appointment. “First we introduce interested parties to how QuickCheck works. The car dealership has the opportunity to select what it considers to be the most exciting topics, such as regional residual value development, parking costs and suitable competitors. As part of a remote diagnosis on a digital basis, we can also tell the interested party their biggest challenges and thus their optimization potential,” says Weber. “The interested parties are usually so convinced of these results that a long-term collaboration takes place. “We implement the project meticulously, taking into account the wishes of our customers,” Weber continues.

Guarantee of success

A promise that is unique in the retail industry is Promotor's guarantee of success. According to Weber, the dealer will of course retain the valuable tips and numbers.

If it turns out in the first two days after the start of the consultation that there is potential - at least in the amount of the consultation costs - that cannot be 'exploited', then the consultation remains free of charge for the trading partner and will be cancelled.

— Nils Weber

Great response from the industry

The response from motor vehicle dealers to the data-based advice provided by Promotor, which has now become increasingly fine-tuned and further developed, is great. In addition to the comprehensive market data, the partners particularly value the collaboration with the training and consulting specialist for its neutral and independent analysis of their business based on detailed data from DAT, the immediate availability of data at the click of a mouse, the measurability as well as the precision and efficiency. “It’s definitely worth testing our offer. The successes of our previous customers thanks to our data-based, digital advice and our QuickCheck remote analysis prove our strategy right. “That spurs us on,” sums up Nils Weber, Head of Digital Business at the training and consulting specialist Promotor.

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