Together for the automotive industry
We prepare automotive companies for the future – with customized training, practical consulting, and data-based solutions.
Practical solutions
From analysis to implementation
Powerful results
Measurable performance improvement
Analytics Expertise
Automotive Data & Analytics
About Us
Promoter has been part of the training and consulting business for almost XNUMX years. We grew up in the automotive business and are specialists in mobility concepts. We offer training, coaching, consulting, and dealer network development.
We work in a practical, sustainable manner, and focuse on the individual needs of our clients. Respect and partnership characterize our collaboration.
Your partner for consulting, training & data solutions
Unbeatable combination of experience and data
Measurable results are a given for us, but people and their passion for the product and brand are our top priority. We have an eye for the big picture and at the same time attention to detail. This is how we raise the bar with our customers so that we can overcome it together.
Consulting solutions
We support automobile manufacturers, dealers and importers in successfully mastering the challenges of today and tomorrow.
Training solutions
We offer you full-service training solutions that suit you.
Certifications
Our experts certify excellence in the automotive industry (GAV, GASB)
Dealer network
We search, find and win over the right dealers for you.
Used car consulting
An often neglected factor, but not with us! Our experts advise and create your used car concept.
Dashboards & Reports
We create individual dashboards and thus support “on demand”
Publications & Studies
Exclusive data = unique insights. We develop individual studies based on experience & data.
Promoter Camp
Free online live training for you about the challenges of today and tomorrow.
ISO 9001:2015 certified
at TÜV Süd
Fit for the future
Vision
As part of the DAT Group develops Promotor Promotor develops itself as a leading European automotive expert for data-driven consulting, training and analysis.
- Digital transformation as an opportunity
- Change through innovation & sustainability
- Making smart decisions with data
Mission
We prepare automotive companies for the future with practical consulting, customized training, and data-driven solutions. Partnership-based, pragmatic and results-oriented, based on decades of experience.
- Practical & results-oriented
- Individual & cooperative
- Data-driven & future-proof
How it all started ...
1976–1990
Founding & first years
- 1976: Official registration of the company and start of activities.
- Development of initial training programs and consulting projects.
- Expansion of the partner circle and establishment of initial standards in sales training.
1990–2000
Growth & Internationalization
- Expansion of consulting and training offerings in new subject areas.
- Start of international projects in several markets.
- Introduction of new digital training formats and major events.
2000–2010
Digitalization & new business areas
- Continuous expansion of used car and dealer consulting.
- Inclusion of topics such as leadership training and process optimization.
- First approaches in the field of electromobility and sustainability.
2010–2020
Transformation & Crisis Management
- Development of comprehensive coaching and training programs.
- Building your own trainer and consultant database.
- Integration of the consulting company “Promotor” into the DAT Group.
- Founding of the Data & Analytics unit.
- Strong adaptation during the Corona pandemic.
At the contract signing (from left to right): Helmut Eifert and Jens Nietzschmann, Managing Directors DAT, Raphael Dammann, Managing Director xpxd consulting, Andreas Serra and Joachim Schulz, Managing Director Promotor.
2020–2026
Digital Future & Age of AI
- Development of new digital products and tools for retail and consulting.
- Introduction of our own learning management system.
- Building an academy for the entire market.
- Restructuring into four independent business units.
- Entering the AI era and expanding data-based solutions.
...and it goes on.
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