Competent advice and training for the mobility industry have been the focus of Promotor XD for almost 50 years.
At this year's Automechanisa from September 13th to 17th, 2022, the company, which has been part of the Deutsche Automobil Treuhand (DAT) Group since 2020, will be presenting itself at the DAT exhibition stand in Hall 11.0, Stand C65. There, visitors will be informed about how car dealerships and workshops can adequately respond to the changes in the current transformation of the automotive industry and remain fit for the future.
The paradigm shift, which is primarily due to the trend towards e-mobility and the requirements of digitalization, but also because of the current global political situation, will also have a particular impact on the mobility sector. “Not only the new and used car market, but especially the service market, is facing unprecedented challenges that require quick and stringent action. This is exactly where we come in as a consulting and consulting company
Training companies in the automotive industry. We support the automotive industry in a targeted and key figure-oriented manner and thus deliver future solutions that are individually tailored to the individual companies,” explains Andreas Serra, Managing Director of Promotor XD. The basis for action is comprehensive vehicle and market data from the DAT parent company. In addition, the FairGarage Promotor XD workshop portal, which is also part of DAT, provides valuable figures, data and facts from practice that make the needs of regional, digital customers and the services they demand quantifiable.
QuickCheck for long-term success
QuickCheck, a tool developed by Promotor XD, is also based on the comprehensive data pool and is intended to sustainably support car dealerships and workshops in digital transformation. This means that car dealerships and workshops can be analyzed holistically in advance of the consultation from a “digital distance”, i.e. in overall sales, in used cars, in aftersales and in digital business; Strengths, potential, but also weak points are discovered precisely and reliably at an early stage. The results are then compared to the company's goals and the competitive environment and appropriate recommendations for action are made
derived. The aim of QuickCheck is to strengthen the digital presence of dealers and workshops, to boost their sales and margins and thus ensure the long-term success of automotive businesses.
Generate additional revenue in the digital aftersales business with the ServiceMonitor
The ServiceMonitor, another tool from Promotor To do this, the company simply needs to be registered on the FairGarage workshop portal. The ServiceMonitor then allows a comprehensive analysis of your own online activities on the platform and at the same time expands your own reach. This also makes it possible to determine regional competition on the digital service market. As a third approach and advantage, the ServiceMonitor allows insight into the search behavior of potential customers and thus offers an opportunity for targeted service communication.
State-of-the-art training with the Promoter Campus
Another integral part of supporting car dealers and service companies is the training offered at the Promotor Campus in view of the massive changes in the industry due to digitalization and the advance of battery-electric vehicles (BEVs). In a compact and understandable manner, the Promotor At the top of the list is the topic of electromobility, which requires the immediate development of new skills and services in the workshop, for example in the charging infrastructure, battery storage, electricity generation or photovoltaic service. But the focus is also on topics relating to new legal regulations for the industry as well as training and coaching on customer communication or employee management. “In order not to be left behind from the transformation processes of the entire automotive industry, but on the contrary to be able to benefit from them, it is important for car dealerships and workshops to always stay up to date when it comes to further training. A lot is changing right now, especially when it comes to BEV mobility and digitalization. With our training and coaching, we put our finger on the wound and make our customers fit for the future,” says Serra. “That’s exactly what we’ll be providing information about at this year’s Automechanika. We are therefore looking forward to the visitors to the DAT stand and are sure that we can inspire many interested parties for our offerings. So feel free to come by. We look forward to seeing you,” sums up Andreas Serra, Managing Director of Promotor XD.
Promoter XD at Automechanisa Frankfurt
When: 13. to 17. September 2022
Where: Hall 11.0, Stand C65 at the DAT stand
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